The #cannabis industry that's about to emerge here in NY and NJ is going to be an absolute monster. If you want to get in, get on it now... or better yet, get on it yesterday.
The next two years could make some of the biggest names in cannabis if they properly focus on building brand loyalty. Capturing a portion of this massive new market requires engaging with the diverse and unique demographics that exist in New York and New Jersey transparently.
The bourgeoning east coast cannabis market has a distinctly dense but well structured population to allow for brands to build lasting loyalty.
East coast cannabis customers are going to expect brands to engage with them in the same ways that conventional CPG brands do; with distinct brand voices and consistent and unique cannabis experiences that resonate with their unique lifestyles and considerations.
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